1,396 AI Diagnostic Sessions Generated in One Day

How MoiataKozmetika Got 700+ Qualified Customer Profiles in Just One Day

Client

MoiataKozmetika is one of Bulgaria’s leading online beauty retailers, carrying thousands of SKUs across haircare, skincare, and cosmetics from Korean, European, and international brands.

Their catalog breadth is a genuine competitive strength — and a persistent navigation challenge.

No structured way to guide customers through a large, multi-brand catalog
Generic recommendations failing to convert high-intent visitors
Little data on actual customer needs making segmented marketing impossible

The Solution

MoiataKozmetika deployed the iHairium AI Hair & Scalp Diagnostic as a dedicated page on its site, promoted through a homepage banner and PPC.

Instead of dropping ad traffic onto a crowded category page, every visitor landed on an experience with immediate personal value: a quick scan, a clear read on their hair and scalp, and a short list of products chosen specifically for them.

Curious what that looks like? Try an AI Diagnostic Demo

User Journey

User lands on the diagnostics page via PPC ad or homepage banner

Completes the AI hair & scalp diagnostic in about 60 seconds: photo upload + short questionnaire

Receives a personal hair & scalp health report with specific product recommendations matched from the brand’s catalog

Leaves email to receive the full report and personalized care plan

Promotional Materials

Homepage banner

Exit intent popup

Promo collection banner

Ad creative

Implementation

The product-to-diagnosis mapping is what separates a diagnostic from a quiz. Each clinical signal was matched to relevant SKUs across the full catalog by iHairium's team alongside trichology and dermatology experts.

Fast, low-lift integration

Live in as little as 7 days, with no catalog rebuild and no disruption to the existing ad strategy
60 seconds to clarity

The AI recognizes up to 70 hair and scalp conditions from a single scan, then moves the visitor from "just browsing" to a confident purchase in the same session
Product mapping

Each diagnostic signal (dry scalp, hair loss, structural damage, etc.) mapped to relevant catalog SKUs
Experience customization

Deployed under own brand name “ScalpExpert AI”, fully integrated into MoiataKozmetika's branding and UX
Marketing and launch

Campaign strategy and marketing assets developed in collaboration between MoiataKozmetika & iHairium

Launch-Day Engagement

In the first 24 hours after launch:

1,396

AI diagnostic sessions
86%

Completion rate
70%

Emails captured
700+

Qualified customer profiles

Commercial Impact Over the Campaign Period

Results measured over the first 30 days after launch

+24%

purchase conversion uplift
+22%

AOV uplift
4.0x

email revenue per send

“I recommend any brand working with haircare products to use this. Customers are always looking for something innovative, and they’ll always say thank you.”

Olga
CEO, MoiataKozmetika

Want to learn what the results could look like for your store?

Book a 20-Minute Demo

Why It Worked

Diagnostic-led sessions convert as well as they engage. When customers understand why a product was recommended for them, they buy more confidently, spend more, and come back with context. The catalog’s depth stopped being a problem to manage and became the advantage it was always meant to be.