From a One-Time Device Sale to a Personalized Hair Care System

How UnicSkin turned its premium LED helmet into a recurring, personalized care system, lifting hair & scalp AOV 32%.

Client

UnicSkin is a premium Spanish beauty-tech brand combining non-invasive at-home LED devices with luxurious, accessible dermo-cosmetics. Founded in 2017 by Mónica Sada, it sells into a deliberately high-AOV environment: airline business class, five-star hotel spas, and World Duty Free.

It sells in 100+ countries, exports over 85% of sales, and has earned 26+ international awards. Its hair and scalp line, ROOT DEFENSE LAB, is anchored by a hero device: the UnicLED Helmet Omega 5.0.

Turn a high-ticket device sale into a repeatable routine
Build recurring revenue from consumables around the hardware
Capture first-party data on who buys and what they need

The Opportunity

UnicSkin didn’t have a conversion problem to fix; it had a positioning advantage to extend, and a commercial one inside it. A premium LED device is a powerful first purchase, but a one-time one. Real results come from a routine used consistently, ampoules, serums, masks, scalp care, and those consumables are where repeat revenue lives: the device is bought once, the routine again and again.

For a device maker, an AI diagnostic becomes a digital layer over the hardware: it tells the customer why to use the device, how to fit it into a routine, and which products complete the result.

The Solution

UnicSkin deployed iHairium’s AI hair & scalp diagnostic as InstaScalp Pro, a white-labeled product layer built to look and feel native.

The key move: it became the first step of the device flow. The UnicLED Helmet Omega 5.0 ships with a QR code that opens the diagnostic, so the first thing a customer does with a new device is scan, get read, and receive a routine. The same diagnostic runs as the hero service on the DTC hair and scalp page.

Curious what that looks like? Try an AI Diagnostic Demo

User Journey

The customer unboxes the helmet, or lands on the web page, and is invited to scan

A QR code opens InstaScalp Pro: no app, no friction

The AI reads hair and scalp in under 2 minutes from a few phone camera photos

They get a personalized routine of ampoules, masks, and serums – selected from the brand's catalog, built around the device they own

Implementation

iHairium adapted the diagnostic to UnicSkin's premium visual language and wired it in as a distinct product layer.

Premium UX

Fully styled to UnicSkin's design system, so it reads as native to the brand.
White-label layer

Its own branded layer alongside the device line, not a third-party add-on.
QR on the flagship

The UnicLED Helmet Omega 5.0 ships with a QR that makes the scan the on-ramp to the device.
Routine mapping

Each result maps to a full routine of ampoules, masks, and serums that complements the device.
Data and CRM

Results flow back as structured data, ready for segmentation and CRM activation.

Beyond the device

Recurring revenue, data, and content

Repeat purchase engine

The helmet is a high-ticket purchase made once; the routine around it is bought again and again. By ending every scan with a specific, explained set of products, the diagnostic ties the device to those repeat purchases and builds recurring revenue around the hardware.
First-party data

It also turns each scan into data: which conditions show up most, which products get recommended, where customers drop out, and which segments to activate in CRM. For a device maker that rarely sees who its customers are, that visibility compounds, feeding retargeting, reminders, and product development.
Content driver

A personalized scan result is specific to the customer and looks good on camera, which makes it strong creative for ads and social. So the diagnostic works as a content engine as well as a sales one: more content drives more scans, and every scan feeds both the routine and the data.
See it yourself

Results

Results measured over the first 90 days after launch

+32%

average order value in hair and scalp products
+27%

conversion across the premium device line
38%

companion-product repeat purchase rate

“I want to thank you and your team for the excellent work; we truly appreciate it.

We were demonstrating the diagnostic tool to the attendees and everyone was very impressed... they all agreed it is a very interesting added value”

– Unicskin team

Want to learn what the results could look like for your store?

Book a 20-Minute Demo

Why It Worked

UnicSkin’s customers already chose the brand for technology, so making the diagnostic the first thing they touch deepened the experience rather than adding friction.

It does two jobs at once: it turns a one-time purchase into an ongoing routine of consumables, lifting basket size and repeat behavior, and it hands the brand first-party data on who’s buying and why. Hardware draws the eye; personalization turns it into a system where device, products, and data compound together.

Connect AI diagnostics to your brand

iHairium is a leading AI platform for hair and scalp health. We help e-commerce brands, salons, and clinics, increase revenue with clinical-grade AI diagnostics that turn generic product browsing into personalized, data-driven customer experiences.

Book a Call Learn more